Our menu

  • Marketing operations

    Thorough audit of your marketing automation platform:

    • Reports on current campaigns/workflows/nurtures

    • Clean up CRM data (deduplication, unsubscribes, bounces)

    • Streamline all assets and naming conventions

    • Build out segmented lists based on ICP, target audiences, and personas

    • Draft and build email sequences for your segments

    • Set up auto-responders and routing workflows for inbound formfills from landing pages, social, digital ads, etc.

    • Build reporting dashboard tracking KPIs, outcomes, and results for the revenue team

    Project-based one-time cost depending on deliverables, starting at $2,500/month

    Marketing operations services

  • Event management

    Trade shows:

    • Engaging customers and prospects pre- and post-event

    • Collaborating with internal teams for dedicated outreach

    • Working with partners on adjacent invite-only events

    • Vendor relations

    • Exhibit logistics

    • Run of show plans

    • Onsite team management

    • Budget tracking

    • Speaking engagements

    • And more

    Field events:

    • Customer advisory boards

    • Road shows with customer speakers

    • Working sessions in various cities

    • Curated invite-only micro events

    Based on event size and scope, starting at $2,500

    Event management services

  • Marketer for hire

    Month-by-month marketing services catered to your unique needs.

    Select the project(s) you most need help with, we create the services menu for you, such as:

    • Declutter your database

    • Revamp your nurture campaigns

    • Segment your lists

    • Pilot an ABM program

    • Update your marketing dashboards

    • Revise your reporting

    • Build out a customer marketing program

    • Write sales enablement packages

    • Create and plan field events

    • Assist with tradeshow logistics

    • And whatever else you need

    Monthly à la carte packages starting at $2,000

“Susanna is an expert tactician and able to deliver campaign results despite resource constraints, budget gaps and just about every other challenge you can throw at her. A practical yet creative marketer, she is quick to understand customers/markets and figure out unique approaches to drive interest.”